By watching Kezia Williams and Chris Besseling it gave me a greater insight into what factors are needed to be focus on in order to set a film apart from the others in its genre. This will help me when making my own film to make my film different from others in today's market.
- When developing the message Key themes and hooks must be picked out - What will excite the target audience?
- Engaging emotional aspects must be considered to draw in an audience
- Unique selling points are important in setting the film apart from others in its genre - what are the strengths?
- Identifying challenges that might need to be overcome - which helps to determine where the film can be positioned in the market as something special and different giving a unique cinema experience for the audience
- Cast
- Well-known director
- Quality of the performances
- Reviews
- Awards
- Films source material - based on a true story, a real person, a book or part of a franchise/sequel
- When making a sequel you automatically have a built in audience that you can cash in on
Non-blockbuster films - must find a method of making themselves seem like a must-see film for a target audience. For example, the film might have an important moral message that is unique which can be important to develop when making a campaign for the film.
Understanding of how distributors identify a film's USP.
ReplyDelete