Well presented Evaluation. Sophisticated understanding of how meaning is made. Excellent understanding of the social groups and character stereotypes in the film opening, from authoritarian fathers to rebellious teens, with clear theoretical research; analysis of victims and villains opposition. Insightful deconstruction of how the promo pack engages the audience, from the horror conventions delivered through the visual and sound codes (such as the suspenseful soundtrack of the trailers) to the interactivity of the website, amongst other elements. Focus on the repeated use of the female protagonist in close-up across all parts of the promo pack as the main thrust of the branding strategy; consistent use of the same fonts to create brand identity; use of specific colours that fit the horror / ghost / thriller visual codes. Branding reinforced by Moonlight Productions logo. Clear links between research and outcome.
Well presented Evaluation. Sophisticated understanding of how meaning is made. Excellent understanding of the social groups and character stereotypes in the film opening, from authoritarian fathers to rebellious teens, with clear theoretical research; analysis of victims and villains opposition.
ReplyDeleteInsightful deconstruction of how the promo pack engages the audience, from the horror conventions delivered through the visual and sound codes (such as the suspenseful soundtrack of the trailers) to the interactivity of the website, amongst other elements.
Focus on the repeated use of the female protagonist in close-up across all parts of the promo pack as the main thrust of the branding strategy; consistent use of the same fonts to create brand identity; use of specific colours that fit the horror / ghost / thriller visual codes. Branding reinforced by Moonlight Productions logo. Clear links between research and outcome.