Poster Your poster for The Institute is part of a promo pack that convincingly shows a sophisticated use of different types of media language to engage your target audience. The poster features the film’s protagonist in front of The Institute and represents her as a terrified victim in a trio of balanced layered images, all revealing her as alarmed, fear and under attack, her face etched with shadows. This image also re-appears on your film website, cementing the consistency of the branding and clearly signalling genre. Other effective horror / thriller tropes include the striking choice of angular, visually unstable font that looks half-crazed and which drips blood. The same font appears on your social media favicons and website (although there is some inconsistency in the gallery page). The poster features all genre conventions (title, tagline, star talent, release date, billing block, social media) and is finished to a high standard.
Evidence of extensive and relevant genre research that has informed your own productions. FILM TRAILERS Your work filming, directing and editing has been effective. You have also had to respond creatively to the restrictions imposed by lockdowns which have prevented you and your production team from filming together and from filming in locations originally planned. Equally, your casting has had to be re-arranged. In all these adaptations, you and your team have risen to the considerable challenges. Your trailers are sophisticated and technically competent. All genre conventions are convincingly observed. Excellent quality work: evidence of thorough and detailed genre research that informs your own work; articulate reflection about your own trailer. Both products engage audiences effectively through chilling thriller / horror codes using a vulnerable female victim, ominous minor characters, a carefully constructed narrative framework and creative lighting, costumes and sound. You have convincingly created a 1950s boarding school and suggested the dark secrets of its basement for the mise-en-scene. TEASER TRAILER: watching your teaser trailer left me in no doubt about the horror genre of this film, nor about the fact that I wanted to watch the whole film. Your editing combines a powerful series of images - some of them very disturbing - with a relentless razor-sharp sound track. The whole is driven by menace, such as the basement scenes with forbidding figures and hints of torture. The teaser introduces the main characters and sets the scene firmly in the boarding school institution with recognisable stereotypes like schoolgirls, matron and figures dressed in scrubs. The schoolgirl's sense of disorientation is clear and the filming of spinning ceilings and flights down stone corridors disorients the audience equally. A teaser must offer just enough to engage an audience and promise so much more, which this does, with superb confidence. MAIN TRAILER: You and your production team, Moonlight Productions, carried out a good deal of genre research into trailer conventions as well as into horror / thriller film codes. This is evident from your final productions and from what you write about your aims to include the introduction of the main characters and narrative and the importance of creating suspense through visual codes like lighting and the pace of the editing. You also set out to establish the main enigma - the deadly secret of the Institute - though the contrast between the surface beauty of the Mansion and the secrets of its shadowy basements. Your filming captures this very vividly. Amongst the successful shots is the opening scene with the low angle shot of the Mansion and the apprehensive upward glance of the boarding school newcomer. You have gone to a lot of trouble to create a sense of period with your location, sets, references, costumes and props. The staff come across as convincingly menacing, the school girl threatened and in flight from unnamed horrors, and the editing smoothly builds the narrative of the underbelly of sinister activity below stairs, with the soundtrack a strong part of the sense of threat. It builds towards a spine-chilling climax without giving anything away. As a trailer, it ticks all the boxes, with confident use of genre conventions such as fast-paced editing, inter-titles, release date, production company and film title.
YOUR WEBSITE Detailed evidence of genre research that has informed your own production. Thoughtful articulate reflection on your own design process with strong understanding of how to engage your audience. Clear brand cohesion. A particularly creative Shop page with original merchandise. Effective and technically competent website that functions smoothly with convergent links, such as to social media . All genre conventions are convincingly observed.
Poster Your poster for The Institute is part of a promo pack that convincingly shows a sophisticated use of different types of media language to engage your target audience. The poster features the film’s protagonist in front of The Institute and represents her as a terrified victim in a trio of balanced layered images, all revealing her as alarmed, fear and under attack, her face etched with shadows. This image also re-appears on your film website, cementing the consistency of the branding and clearly signalling genre. Other effective horror / thriller tropes include the striking choice of angular, visually unstable font that looks half-crazed and which drips blood. The same font appears on your social media favicons and website (although there is some inconsistency in the gallery page). The poster features all genre conventions (title, tagline, star talent, release date, billing block, social media) and is finished to a high standard.
ReplyDeleteEvidence of extensive and relevant genre research that has informed your own productions.
ReplyDeleteFILM TRAILERS Your work filming, directing and editing has been effective. You have also had to respond creatively to the restrictions imposed by lockdowns which have prevented you and your production team from filming together and from filming in locations originally planned. Equally, your casting has had to be re-arranged. In all these adaptations, you and your team have risen to the considerable challenges.
Your trailers are sophisticated and technically competent. All genre conventions are convincingly observed. Excellent quality work: evidence of thorough and detailed genre research that informs your own work; articulate reflection about your own trailer. Both products engage audiences effectively through chilling thriller / horror codes using a vulnerable female victim, ominous minor characters, a carefully constructed narrative framework and creative lighting, costumes and sound. You have convincingly created a 1950s boarding school and suggested the dark secrets of its basement for the mise-en-scene.
TEASER TRAILER: watching your teaser trailer left me in no doubt about the horror genre of this film, nor about the fact that I wanted to watch the whole film. Your editing combines a powerful series of images - some of them very disturbing - with a relentless razor-sharp sound track. The whole is driven by menace, such as the basement scenes with forbidding figures and hints of torture. The teaser introduces the main characters and sets the scene firmly in the boarding school institution with recognisable stereotypes like schoolgirls, matron and figures dressed in scrubs. The schoolgirl's sense of disorientation is clear and the filming of spinning ceilings and flights down stone corridors disorients the audience equally. A teaser must offer just enough to engage an audience and promise so much more, which this does, with superb confidence.
MAIN TRAILER: You and your production team, Moonlight Productions, carried out a good deal of genre research into trailer conventions as well as into horror / thriller film codes. This is evident from your final productions and from what you write about your aims to include the introduction of the main characters and narrative and the importance of creating suspense through visual codes like lighting and the pace of the editing. You also set out to establish the main enigma - the deadly secret of the Institute - though the contrast between the surface beauty of the Mansion and the secrets of its shadowy basements. Your filming captures this very vividly.
Amongst the successful shots is the opening scene with the low angle shot of the Mansion and the apprehensive upward glance of the boarding school newcomer. You have gone to a lot of trouble to create a sense of period with your location, sets, references, costumes and props. The staff come across as convincingly menacing, the school girl threatened and in flight from unnamed horrors, and the editing smoothly builds the narrative of the underbelly of sinister activity below stairs, with the soundtrack a strong part of the sense of threat. It builds towards a spine-chilling climax without giving anything away. As a trailer, it ticks all the boxes, with confident use of genre conventions such as fast-paced editing, inter-titles, release date, production company and film title.
YOUR WEBSITE Detailed evidence of genre research that has informed your own production. Thoughtful articulate reflection on your own design process with strong understanding of how to engage your audience. Clear brand cohesion. A particularly creative Shop page with original merchandise. Effective and technically competent website that functions smoothly with convergent links, such as to social media . All genre conventions are convincingly observed.
ReplyDelete